Rap mogul Jay-Z is to launch a brand new record label with computer company Apple.
The hitmaker, real name Shawn Carter, stunned the music world last month by announcing his decision to retire as Def Jam Records president.
Now the rapper is reported to be going into partnership with the owners of music download service iTunes to become head of the company’s hip hop division.
Jay-Z’s girlfriend, singer Beyonce, is not believed to be attached to the Apple deal.
Meanwhile the hip hop star remains signed to Def Jam as a recording artist.
All I can say is this cat Always stay on top of his GAME. I need to stay on top of mine as well because BOY I have been preaching this Digital music revolution to heads all year long!! and Now it is here.